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Aline Aronsky

Marketing Strategy & GTM

I run go-to-market for a Swiss healthtech company and build AI products on the side.

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Work Experience

Nexura

Founding GTM Lead

Jan 2025 — Present
  • Run end-to-end GTM as a team of one for an AI-driven SaaS product: market research, positioning, messaging architecture, and launch strategy.
  • Turn customer research into MVP positioning and value propositions that land with non-technical clinical buyers.
  • Built the positioning framework, brand narrative, and early-adopter outreach that established the product's market presence.

Mindshare (WPP) · Coca-Cola

Media Innovation Director

Dec 2023 — Nov 2024
  • Defined and ran Coca-Cola's global media-innovation agenda, turning emerging-tech opportunities into actionable brand strategies across markets.
  • Built internal tools to operationalise it, including an AI-powered search engine for commercial applicability and a partner-benchmarking tool; acted as global liaison to Meta, TikTok, YouTube, and Twitch.

Mindshare (WPP) · Coca-Cola

Media Strategist

Mar 2020 — Nov 2023
  • Led global media strategy for Coca-Cola across 30+ markets, optimising spend and brand health.
  • Developed strategy briefs, best-practice guides, and campaign playbooks for local agency teams worldwide.

Hanway Associates

Creative Strategist

Apr 2018 — Mar 2020

Advised medical-cannabis and wellness startups on market entry, positioning, and communication strategy in a fast-moving regulated sector.

Work

jobsu.ch

An AI-driven platform that ranks Swiss job listings for fit and drafts tailored applications. Built end-to-end with AI coding tools.

Read case study →
jobsu.ch

BubbleTracker

An activist-style live site dramatising the gap between AI capital spending and the revenue meant to justify it. Sourced data, a ticking counter.

Preview
BubbleTracker

About Me

I came up through strategy and storytelling — global media at Mindshare, brand and creative work, a stint in documentary photography and journalism. Somewhere along the way I stopped wanting to brief the build and started learning how to just do it myself. Now I sit between marketing and product: GTM, positioning, and pricing on one side, and actually building the thing on the other. I'm doing UC Berkeley's Master of Information and Data Science (MIDS) to close the technical distance for good. The throughline is the one anthropology gave me years ago: figure out how people actually behave, then build for that.

Aline Aronsky